Global Industrial Brand
Multi-territory brand strategy and ABM campaigns for heavy equipment across MENA and UK markets.
18
Territories
6.7M
AED Budget
28%
Account Growth
I'm Gabriella, a strategic PMM who's worked in 70+ countries and lives at the intersection of AI, startups, and brand building.
The ABM Lead role sits at the intersection of AI, venture ecosystems, and startup engagement. You need someone who can build strategy AND ship campaigns. Someone who understands what founders actually need.
I've pitched investors, built products from zero, and won incubator competitions. I know the founder journey because I've lived it.
I ran ABM campaigns across 18 territories at MBLM for clients like Caterpillar and DP World. Added 1M+ AED to P&L through strategic wins.
Currently serving on the Global Brain Trust AI & Ethics Board. I understand the technology, the risks, and the opportunity you're building toward.
At ADNOC, I managed 35+ projects with 60+ vendors while reporting to C-suite. Completed 70% of strategic milestones in 4 months.
Top 10 finalist at Intelak Aviation Incubator. 3rd place at Ministry of Healthcare hackathon. I've pitched, built, and shipped.
Coordinated 6 teams at AHAVA. Led quarterly workshops with C-suite executives across MENA and UK at MBLM.
Worked with 185+ nationalities across 70+ countries. Dual based in Dubai and Seattle. Timezone flexibility built in.
Click to explore each case study
Multi-territory brand strategy and ABM campaigns for heavy equipment across MENA and UK markets.
Product launch campaign with research-backed positioning.
Publications, interviews, and advisory work on responsible AI.
A career built on global impact
Advising on AI risks through publications, expert interviews, and policy advocacy. Shaping frameworks for responsible AI adoption.
Consulting for startups on product development, GTM strategy, and demand generation.
Led 3M AED rebrand. Managed 35+ projects, 60+ vendors. C-suite reporting.
Directed 6.7M AED client across 18 territories. Caterpillar, DP World, Mantrac.
70% purchase intent. 30% engagement lift. Multi-channel execution.
The foundation behind the work
Master of International Business (Honors with Distinction)
Double BA, Economics & Management (Honors Board)
Countries with direct work experience
Dual based, timezone flexible
I'm genuinely excited about this role. Microsoft Startups is exactly where I want to be. Let's connect.